The world’s first consumer 3D camcorder

Wednesday, 28 July 2010 12:56
Written by Stephen

Panasonic says it has produced the world’s first consumer 3D camcorder, the HDC-SDT750, which allows 3D images to be recorded at home. Incorporating Panasonic broadcast technology, the 3MOS camcorder lets users create their own 3D movies, something only professional image producers were previously able to do. Combined with a VIERA 3DTV and Blu-ray DiscTM player/recorder, the SDT750 makes it possible to record and 3D movies. Read More »

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First IAB Ireland report says online ad spend worth nearly €100 million

Tuesday, 27 July 2010 12:10
Written by Stephen

The first IAB Ireland online ad spend study has been published. Online ad spend in Ireland was €97.2 million in 2009. The report was put together by IAB and PwC with a view to establishing how much Irish advertisers spent online in 2009.
The report suggests digital ad spend in Ireland is now 10% of the total ad spend (the total Irish 2009 ad spend suggested by PwC was €940 million). This means digital advertising is now worth more than outdoor, consumer magazines, and cinema.
“Online’s strong performance in this, our benchmark study, provides great confidence for the future growth of our medium,” says Suzanne McElligott, chief executive IAB Ireland (pictured).
As a bench mark study, the report only looks at three key digital media formats: search (which accounts for 46.2%), classified (27.2%) and display (26.6%). Read More »

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Posted in Adland, Agency, Reports, Surveys | 2 Comments

Campaign – an online treasure hunt from Globrix.ie

Monday, 26 July 2010 15:58
Written by Edward

Globrix.ie, the digital property search engine from the Irish Independent, has launched an online treasure hunt as part of a marketing drive.
The digital campaign invites ‘hunters’ to track down six ‘iconic Irish properties’.
Each time a hunter finds one of the properties they are entered into a draw for €1,000. If a person finds two properties they will be entered twice, however, if they find all six properties they will be entered into the hat six times.
There are clues to help people track down the six properties. For example, the clue for the Anglo Irish Bank HQ reads like this: ‘Pre-loved, corporate HQ centrally located on Dublin’s St. Stephen’s Green. One previous owner. Priced to sell. All offers accepted’.
http://content.globrix.ie/globrix6/ has more details.

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‘Free your film’ competition announced

Friday, 23 July 2010 10:37
Written by Stephen

Actor Sarah Bolger officially launched the ‘Free your Film’ mobile video competition on behalf of the Darklight Festival and Sony Ericsson. The competition aims to find three aspiring film makers in Ireland, and help them make a short film each. The competition finalists will receive a €3,000 budget, a Sony Ericsson VivazTM HD video/camera phone and production support to make their short film. The finished shorts will be premiered on the opening night of the Darklight Festival, 28 October 2010. Read More »

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Posted in Social Media, Trends | 1 Comment