Apple in talks with Microsoft on mobile search deal?
Wednesday, 20 January 2010 11:13 Written by Digital Times
Reports from US blogs and websites suggest Apple and Microsoft are currently holding talks to make Bing the default search engine for the iPhone. As Apple and Google go head-to-head in the battle for mobile ad dollars a rift is emerging between the two giants, The launch of Google’s Nexus One smart phone didn’t help relations either.
Currently Bing has 11% of the mobile search market while Google enjoys 86%, most of that coming through the iPhone. If Apple agrees to turn its iPhone into Bing engines then Microsoft becomes the leader in mobile search at the stroke of a pen.
The irony is, Apple and Microsoft are ‘old enemies’ but when it comes to the search engine market they are not competing and Apple will be very happy to take a large sum of money off Microsoft while at the same time pulling the rug from under Google’s feet.
It is rumored that Google’s next big move is to launch its own net book. Again, it will be competing directly with Apple so a deal between Apple and Bing looks entirely possible. How things change.
Apple in talks with Microsoft on mobile search deal?
Written by Digital Times
Reports from US blogs and websites suggest Apple and Microsoft are currently holding talks to make Bing the default search engine for the iPhone. As Apple and Google go head-to-head in the battle for mobile ad dollars a rift is emerging between the two giants, The launch of Google’s Nexus One smart phone didn’t help relations either.
Currently Bing has 11% of the mobile search market while Google enjoys 86%, most of that coming through the iPhone. If Apple agrees to turn its iPhone into Bing engines then Microsoft becomes the leader in mobile search at the stroke of a pen.
The irony is, Apple and Microsoft are ‘old enemies’ but when it comes to the search engine market they are not competing and Apple will be very happy to take a large sum of money off Microsoft while at the same time pulling the rug from under Google’s feet.
It is rumored that Google’s next big move is to launch its own net book. Again, it will be competing directly with Apple so a deal between Apple and Bing looks entirely possible. How things change.