2010 is the year Irish digital marketing and online media graduate to the big leagues. Will we finally see the beginning of the end for campaign microsites as brands move further and deeper into social media?

This is also the year the world’s largest publishers find out if people will pay for content online. We have seen the launch of the iPad. Will it live up to the hype, will traditional publishers embrace it? The jury is still out. However, what is a fact is the emergence of the smart phone. As more young people move to smart phone use, location-based social networking will increase. Mobile search is also a rising reality. Map-based search applications and Google’s picture-based search recognition tool ‘Goggles’ are all designed to encourage consumers to search on the move.

2010-11 should see innovative digital shops, digital marketers and PR experts with real business acumen and an ability to make money for their clients succeed. Here are some key trends we see as influencing how marketing and media develop over the next two years.

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