The Irish IAB’s new CEO

The search for the new chief executive of the Irish IAB is over. Suzanne McElligot, a lecturer in marketing at the DIT, has been appointed to the position.

The IAB will represent the interests of Ireland’s growing digital media and marketing sectors. The first key piece of research to be published by the IAB will be a PWC report outlining the exact size and value of the Irish digital marketing sector.

Ireland’s digital marketers and publishers have waited a long time for the foundation of an Irish IAB. Founding members include Google and The Irish Times. One of McElligot’s key initial tasks will be to persuade more Irish online publishers to join the IAB for the long term benefit of Ireland’s digital media sector. The IAB will also strive to educate marketers on the growing importance of online marketing.

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