A jolt of reality

‘Optimism and growth in a post recessionary Ireland’ is the title of the Brainfood Store’s next event. The event is also in a new format – called a ‘Breakfast Jolt’ it is part of a series of jolts to be held in association with RTE media sales. The jolt will occur between 8am and 10am in studio one, Radio Centre, RTE on Tuesday March 30th 2010. The first two speakers are Ed Ling, managing director Mediaedge cia Global Solutions, and Dr Martin McAlesse, founder, Your Country Your Call.

When digital was the new frontier, agencies and clients struggled with new formats and channels; but now the new landscape is everyday and there are repeatable models for success. Agencies and publishers should now be in control enough to let go of the old practices. Ed Ling shares seven things those in media can do differently to fight another day.
http://www.thebrainfoodstore.com/jolt.html