Okay, here’s a nice spot to watch if you have 15 minutes. This is the TBWA/Chiat/Day, New York documentary (for Absolut) called NY-Z. It’s all about the master Jay-Z and is directed by Danny Clinch. The film focuses on the rapper and his September 11 benefit concert at MSG in New York and premiered on March 22 on Absolut’s Facebook page. It must be great working in the marketing departments at Absolut.

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