Wednesday, 3 March 2010 11:37 Written by Digital Times
The latest ‘state of the net’ study from online consultancy Amas hits desks this week. One of the key findings of the report is that businesses and government bodies under-specify their web projects and digital campaigns and lose money as a result.
The reasons for this include an absence of detailed planning and a lack of knowledge about the full range of technology solutions available.
“Companies often commission online projects without a strategic context,” says Aileen O’Toole, MD of Amas.
Other trends in the report suggest digital advertising in Ireland will overtake radio in 2010 to become the third largest category. Online shopping is increasing significantly in Ireland e.g. 43% of 25-34 year olds purchase goods online regularly.
Web projects fail due to poor planning
Written by Digital Times
The reasons for this include an absence of detailed planning and a lack of knowledge about the full range of technology solutions available.
“Companies often commission online projects without a strategic context,” says Aileen O’Toole, MD of Amas.
Other trends in the report suggest digital advertising in Ireland will overtake radio in 2010 to become the third largest category. Online shopping is increasing significantly in Ireland e.g. 43% of 25-34 year olds purchase goods online regularly.
The full report is here http://bit.ly/9jJlzO.