The ‘Mixed Tape Amnesty’ video was doing the rounds of Twitter land yesterday, much to the amusement of all those who watched it. Ad agency Chemistry is behind the viral and the hoax is part of an ad campaign for 4FM. In just a few hours after going live the site had attracted thousands of visitors with thousands of posts on social networks including Twitter and Facebook, in an attempt to gauge if it was genuine. Even genuine music websites gave it the thumbs up: http://www.podcomplex.com/blog/mix-tape-amnesty/
Fintan Cooney, client services director at Chemistry said, ‘4FM wanted to do something a little different ahead of their advertising campaign. In particular they wanted to entertain people while at the same time communicating who the station is aimed at – people who will have grown up taping music from the radio. We thought this was a perfect way to jog a few memories, in the same way 4FM’s music policy surely will.’
The new campaign, ‘4FM – songs you know and love’, launches on Monday, May 3 and will be seen on TV, in the press, on outdoor sites and online.

You may also like: