New research from comScore suggests online TV viewers are willing to watch more ads, nearly twice as many in fact. “While some analysts have suggested that the shift to online video reflects a consumer desire to view fewer ads, our research suggests that in many cases online TV viewers actually have a higher tolerance for advertising messages than they are currently receiving,” said Tania Yuki, comScore director of online video.
1,800 U.S. Web users were quizzed as part of the research and the results show that approx. seven minutes of ads per hour is acceptable to the majority of viewers. Currently about four minutes per hour is the standard served by online players and advertisers.
The research “suggests there’s advertising revenue being left on the table, and that media companies have not yet extracted full value out of the online medium,” argues Yuki.
More details here – http://bit.ly/bjy3SX

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