The Dublin-based social media agency Simply Zesty has agreed to an investment of €500,000 for a minority stake in the company, from The Oxford Research Agency (TORA). The deal now means the agency is valued at €1 million whose clients include Vodafone, Universal Pictures, Nokia and The Body Shop. The deal will enable both parties to develop new social media and research tools.
“This is a huge vote of confidence for our young company and we are delighted to be partnering up with such a well established and reputable company. We are hoping to add a new level of measurement to our social media offerings while also helping TORA to add a new level of social media to their research capabilities. This is a match made in heaven that will hopefully help both companies to grow significantly in the years to come,” says Niall Harbison.
“Given that we have just reached the one year mark, we are excited about this investment and hope it tells a positive story to other business owners out there, as well as those that work in social media. We see a natural fit between social media marketing and research, and think that both areas can take key learnings from each other that will progress the two disciplines,” says Lauren Fisher.

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