It’s amazing what you can do with a great idea … and an enormous budget. Already being hailed as a milestone in advertising, with some in adland calling it the best ad of the 21st Century (so far), here is Nike’s ‘Write the Future’ in all its full length glory. “The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes.” Makes you want to go out and kick a ball. But first I need new boots …

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