Digital Times

This is amazing, takes a little while to warm up but it’s probably the best example of 3D projection mapping we’ve seen. Samsung recently ran three nights of these kind of ‘installations’ in Amsterdam to promote its new range of 3D LED TVs. Mapped to an old building in Amsterdam, the projection cracks the building in half, sending debris shattering down before it fills up with water and then drains into a rain forest revealing the new TV. Now that’s advertising!