Okay, these ads come with a bit of a health warning, don’t watch them if you don’t like cussin’ and moochers. The reason we are blogging about them is because they were made for a big US footwear brand and are probably the furthest removed we’ve ever seen from a traditional big brand ad (e.g. Nike or Puma ads).
The ad above is Spike Jonze’s ‘Twizzler’ for the Lakai footwear brand. It’s directed by Johannes Gamble and Federico Vitetta. It doesn’t seem like an ad, but that’s the point. The target audience for this brand of footwear would be too cynical to receive any obvious branded message.
The second ad (below) is ‘MorE Spinoza’, filmed and edited by Lannie Rhoades. The music is ‘Thug’ by Slim Thug from the album ‘Boss of All Bosses’. Again, it gives a hint of how diverse advertising is becoming and how far removed a lot of today’s ads are from the traditional, message driven formats of yesteryear. Plus, they were made to be viral.

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