The irishtimes.com, independent.ie, RTÉ.ie and entertainment.ie have set up an Irish branch of the Association of Online Publishers (AOP). The AOP is an industry body representing digital publishing companies that create original, branded, quality content. Its role is to be a voice for a variety of online media owners including newspapers and magazines, TV and radio broadcasters, and pure online media owners. Its activities will include publishing original research, hosting forums and conferences and advising its members on the day-to-day challenges of running an online media business. It will advise on areas like SEO best practice, behavioural targeting and audience measurement.
As yet we have no further details of how many members the Irish branch wants to attract, or if small, independent media organisations will be included (bloggers for example) and the AOP’s future role in the recently set up IAB.

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