As the top Google executives gather in Hertfordshire, England for their annual Zeitgeist conference, Nikesh Arora, the company’s president of global sales told the Telegraph newspaper that online advertising will increase by a whopping 50% in the next five years.
“The next big wave will be consumers consuming more and more video on the web, and you will see more and more brand advertising and display advertising move to the web,” he said. Marketing logic, he added means “you have to go where the eyeballs are, where the customers are”.
He admitted his claims that in the next five years 30-50% of advertising will be digital “is a bold claim” but added, “in the UK it is already over 20%. In the US it is over 10%. This video wave is going to tip the balance”.
Arora said that Google, which makes more than 95% of its revenue from advertising, would be concentrating on new product launches, cloud computing (which takes the place of company IT systems) and evolving search with real-time products, such as including Twitter updates in search results.
Digital advertising will rise by 50% in five years?
Written by Digital Times
As the top Google executives gather in Hertfordshire, England for their annual Zeitgeist conference, Nikesh Arora, the company’s president of global sales told the Telegraph newspaper that online advertising will increase by a whopping 50% in the next five years.
“The next big wave will be consumers consuming more and more video on the web, and you will see more and more brand advertising and display advertising move to the web,” he said. Marketing logic, he added means “you have to go where the eyeballs are, where the customers are”.
He admitted his claims that in the next five years 30-50% of advertising will be digital “is a bold claim” but added, “in the UK it is already over 20%. In the US it is over 10%. This video wave is going to tip the balance”.
Arora said that Google, which makes more than 95% of its revenue from advertising, would be concentrating on new product launches, cloud computing (which takes the place of company IT systems) and evolving search with real-time products, such as including Twitter updates in search results.