Ogilvy Ireland has launched Neo, an enhanced digital service within the group providing “comprehensive digital solutions”. The Neo model combines creative, digital technology and media as one service.
“The launch of Neo is the next phase in our digital offering. Neo doesn’t conform to silos, but brings brand awareness, digital media and analytics data together to deliver a single customer experience when interacting with a brand,” said Dave Smyth, managing director, Ogilvy One.
Claire Carroll, digital media strategist, Neo said, “In today’s era of media fragmentation there needs to be one diverse team under one roof who can interpret the brief and know what elements of the digital toolkit need to be employed. Some brands have their digital media and creative in separate agencies, which won’t deliver on performance and the understanding of the data in terms of what insights are being derived, what’s being measured and why. That is what informs long term planning, especially in a frenetic space like online.”
Sharon Murphy, head of consumer PR, WHPR added, “Digital has become a way of life. For us, it’s second nature and is integral to our work.”
Pictured are (l-r), Dave Smyth, managing director, Ogilvy One, Suzanne Delaney, director, Ogilvy One, Claire Carroll, digital strategist, Neo.

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