IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and Best Brand/Product Launch award with the Baby Elephant campaign for the Antwerp Zoo. The Best Online Brand Reputation Award went to The Netherlands for the Ikea DYOL Platform by Lemz. And finally, the Spanish agency Herraiz Soto won the Best Brand Destination Site Award for Labuat.
MIXX Awards Europe – Baby Elephant wins
Written by Stephen
IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and Best Brand/Product Launch award with the Baby Elephant campaign for the Antwerp Zoo. The Best Online Brand Reputation Award went to The Netherlands for the Ikea DYOL Platform by Lemz. And finally, the Spanish agency Herraiz Soto won the Best Brand Destination Site Award for Labuat.