Digital Times

A ‘brand advertising and digital’ white paper has been published by IAB Europe. The white paper, prepared by the Brand Advertising Committee of the IAB Europe, shows that online branding and advertising continues to grow despite the recession.
The white paper aims to promote the web as a vehicle for branding as well as to educate readers about the power and value of digital for brand advertisers.
“Digital advertising affects the entire purchase funnel and is still often misunderstood, misrepresented and undervalued in the majority of media plans focused on brand building and awareness campaigns,” said Eric Urdahl, chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany.
IAB Ireland’s ad spend research by PwC will be published in late July. The IAB Europe Brand Advertising and digital’ white paper can be downloaded here www.iabeurope.eu.