The web now second source of entertainment in the US
Wednesday, 2 June 2010 11:04 Written by Digital Times
When asked what sources of entertainment they turn to most often, 32% of US respondents cited the Internet. This puts the web second to TV and ahead of movies, radio and music. Conducted in March among 18-54-year-olds, the survey also reveals how consumers now see social networking as entertainment. Gail Becker of Edelman said, “The definition of entertainment has gotten broader,” and this reflects a “great democratisation of entertainment”. In other words – user generated content.
US consumers still don’t like ads. Well, you can’t blame them – anyone ever sat through the average US commercial break? Horrendous, right? When asked what they’d “be willing to sacrifice in order to get your entertainment for free”, the highest number of votes (47%) went to “advertisement-free entertainment”.
The web now second source of entertainment in the US
Written by Digital Times
When asked what sources of entertainment they turn to most often, 32% of US respondents cited the Internet. This puts the web second to TV and ahead of movies, radio and music. Conducted in March among 18-54-year-olds, the survey also reveals how consumers now see social networking as entertainment. Gail Becker of Edelman said, “The definition of entertainment has gotten broader,” and this reflects a “great democratisation of entertainment”. In other words – user generated content.
US consumers still don’t like ads. Well, you can’t blame them – anyone ever sat through the average US commercial break? Horrendous, right? When asked what they’d “be willing to sacrifice in order to get your entertainment for free”, the highest number of votes (47%) went to “advertisement-free entertainment”.