For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda. Earlier this year Honda and its ad agency Grey London invited people to submit their ideas for their dream journey across Europe. The 13 best ideas were then made into a film to promote the hybrid CR-Z car. The film, entitled Live Every Litre, will debut on July 21. Above is the trailer.
38 days, 18 European cities and 10,000 km later
Written by Stephen
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda. Earlier this year Honda and its ad agency Grey London invited people to submit their ideas for their dream journey across Europe. The 13 best ideas were then made into a film to promote the hybrid CR-Z car. The film, entitled Live Every Litre, will debut on July 21. Above is the trailer.