TwitVid, the Twitter video hosting service, has launched its own video advertising network. The network is called SocialAds and it collects followers and retweets for its clients’ ad campaigns. “Traditional means of monetising video has heavily relied on pre-roll ads, which work great for premium content but can be quite suffocating for an end user who may only be trying to watch a short video,” said Mo Al Adham, co-founder of TwitVid. “SocialAds offers an alternative advertising solution, which provides measurable value to both advertisers and viewers. Media viewers are exposed to social media accounts targeted to be of high interest to them. In turn, advertisers are exposed to and gain engaged customers whom, once acquired, can be communicated with.”
The SocialAd prices are based on a set amount per follow or retweet. Advertisers won’t be charged for impressions that don’t result in an action (i.e. a follow or retweet). Prices start at $1 per follower and 75 US cent per retweet. Advertisers can bid on the most popular content producers e.g. celebrity tweeters, musicians, professional sportsmen etc. These in turn can earn revenue from any ads sold around their tweets. TwitVid said it is currently working on ‘proprietary relevance technology’ that will allow advertisers target Twitter users by geography, language and social relevance.

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