Facebook has teamed up with the UK’s Child Exploitation and Online Protection (CEOP) Centre to provide young Facebook users with access to a reporting facility and advice centre.
Young teenagers can now access the CEOP’s reporting centre – ClickCEOP – via an application that can be bookmarked or placed on a user’s homepage. The app will appear as a very visible ClickCEOP button. It is hoped the button will a strong visual signal to their friends, family and others that they are in control online.
The CEOP app will be supported by extensive advertising campaign on Facebook. This will include an automatic advert-message appearing on every homepage of users aged between 13-18 years inviting them to add the application.
“We know from speaking to offenders that a visible deterrent could protect young people online. We urge all Facebook users to add the app and bookmark it so that others can see that they’re in control online,” said Joanna Shields, Facebook’s Vice President for EMEA.

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