Richard Branson’s Virgin media is planning to launch a new magazine that will only be available on iPads, iPhones and Android phones and tablets. The magazine, Maverick, will focus on entrepreneurial projects and highlight new creative, business, travel and technology ideas, targeting an ABC1 international audience. It sounds like Wired magazine meets Entrepreneur Magazine and Branson’s 28-year-old daughter Holly will work as the magazine’s ambassador trying to sign up a select group of premium advertisers to work as ‘brand partners’ on the project.
Virgin hopes that Maverick will be its first step into building a successful stable of digital magazines. By launching an app-only title, the company believes it is free to exploit the creative potential of the medium without having the added costs associated with running a print title. Maverick is a 50-50 joint venture with publisher Seven Squared. More than eight million people will own iPads by the end of this year and Virgin is banking on tablet computers leading the revolution in digital magazine sales and advertising.
Virgin plans to launch iPad magazine
Written by Stephen
Richard Branson’s Virgin media is planning to launch a new magazine that will only be available on iPads, iPhones and Android phones and tablets. The magazine, Maverick, will focus on entrepreneurial projects and highlight new creative, business, travel and technology ideas, targeting an ABC1 international audience. It sounds like Wired magazine meets Entrepreneur Magazine and Branson’s 28-year-old daughter Holly will work as the magazine’s ambassador trying to sign up a select group of premium advertisers to work as ‘brand partners’ on the project.
Virgin hopes that Maverick will be its first step into building a successful stable of digital magazines. By launching an app-only title, the company believes it is free to exploit the creative potential of the medium without having the added costs associated with running a print title. Maverick is a 50-50 joint venture with publisher Seven Squared. More than eight million people will own iPads by the end of this year and Virgin is banking on tablet computers leading the revolution in digital magazine sales and advertising.