This is pretty cool. It’s an interactive music video for Arcade Fire’s ‘We Used to Wait’ single from The Suburbs album. You will need to launch Google’s Chrome browser and type in your address (Dublin comes up). The HTML5-enabled engine will then use multiple Chrome windows and Google maps to take you on a journey of the area you grew up in. The two behind the concept are @radical.media director Chris Milk and Google’s Aaron Koblin. Production is by B-Reel. Click here http://www.thewildernessdowntown.com/ to see what’s what, but you will need to use the Chrome Browser for the full effect.

You may also like: