A new ad campaign for the launch of the Audi A1 is being rolled out across all media but particularly online channels in Ireland. The campaign is by Agency.com (CawleyNea-TBWA), Dublin and is called www.thea1chase.ie.
People are invited to register for the chase via a personalised video. “The chase then begins in earnest on 22/09/10, when there will be a series of cryptic clues revealed, leading the public on a virtual and real world chase to track down the car. The winner drives away with a new Audi A1,” says Deirdre Waldron, MD, Agency.com.

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