The Institute of Advertising Practitioners in Ireland (IAPI) has announced its shortlist for this year’s ADFX Awards which will take place on Thursday October 14th in the Shelbourne Hotel. This year the scoring system was changed for first round judging with up to 80% of marks available for effectiveness and 20% available for the creative campaign. Almost 20% of entries didn’t make the grade.
Lord David Puttnam will be this year’s guest speaker at the bi-annual IAPI ADFX Awards. He started in the ad game as an account executive with UK agency Collette, Dickenson Pearce & Partners (CDP) in the 70s.
The next judging stage will be a round table discussion with all judges present. Gold, Silver and Bronze awards are available in each of the categories. The gold awards, if made, are then eligible for the Grand Prix Award for best overall campaign. The jury is not obliged to make any award if it agrees that the standard of entries is not sufficiently high.
Table bookings can be made at www.adfx.ie . Short List

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