Mobile internet services company Digital Reach Group (DRG) has announced a new partnership agreement with Metro Herald to provide Quick Response (QR) codes as part of the newspaper’s advertising portfolio. The QR codes enable advertisers to incorporate an interactive digital response into their print campaigns.
DRG operates the QR code service ScanLife in Ireland, giving smartphone users access to extra information on their handsets when they scan a 2D QR code within a print ad or editorial. A quick point and scan of a QR code can allow users of the ScanLife app to download apps, enter competitions, receive a special offer or voucher, call or text.
Paul Crosbie, managing director of Metro Herald said, “This will give our newspaper a unique product and service that we can offer directly to advertisers and agencies. Metro Herald’s audience is a perfect fit for QR codes due to the high level of smartphone ownership and the regularity with which our readers access the internet via their handset. ScanLife has already proven highly effective through campaigns we’ve run with DRG since April. Working directly with us, advertisers and agencies can easily, and cost effectively, avail of this service to give their ad campaign an added level of measurability and interactivity.”
Colm Grealy, CEO of DRG said the results from recent campaigns with Metro Herald show that mobile marketing has exponential advantages for advertisers, ad agencies, retailers and traditional media publishers. “The opportunities for those in the digital media, marketing and advertising industry are extensive. QR codes enable customers to get information instantly whilst giving advertisers valuable customer information for future promotions.”
In Ireland, QR Codes from DRG have already been implemented for a range of brands through Metro Herald. Sunway, Samsung, Carlsberg, and Jameson have all integrated them as part of ad campaigns in the past six months. Pictured are Paul Crosbie and Colm Grealy.

email

You may also like: