Irish mobile ad network, Adforce, has announced it is expanding its offering to advertisers in Ireland with seven new additions to its network. Mobile websites and applications for RTÉ Radio and Communicorp, as well as a selection of Northern Irish mobile applications, will now be represented by Adforce. Advertising across multiple platforms is also available, including the recently-launched Android and iPad app for Today FM and Newstalk. Kevin Foley of Adforce (pictured) said, “We’re seeing more and more big brand names embrace the mobile medium. This month alone over 20 campaigns are running on our network from brands such as Heineken, 3 Mobile, Guinness, Bord Gais, Paddy Power and UCD.”
Along with websites for Vodafone, RTÉ and Meteor as well as the RTÉ News Now apps, websites and apps now part of the Adforce network include:
- RTE Radio Websites and Apps for 2FM, RTE Radio 1, RTE’s Pocket Player app
- Communicorp websites and apps for 98FM, Today FM, Newstalk and Spin 103.8
- Northern Irish mobile applications for Independent News and Media including: propertynews, jobfinderni and carfinderni for independent news and media
- menupages.ie and Georgina Campbell’s Ireland Guide App
According to Gartner, by 2013 mobile phones will overtake PCs as the most common web access device worldwide. With over 5 million mobile phone subscriptions in Ireland, mobile is now considered an essential part of a brand’s advertising mix.

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