John Concannon is Marketer of the Year 2010

Well done to John Concannon, director of market development at Fáilte Ireland, who won Marketer of the Year 2010. Award sponsor Sandra Lawler, managing director, Alternatives, said, “Marketing in 2010 has never been more challenging. However, the task is made easier with talent like John offering an example of what’s possible with a clearly thought through strategy and superb execution. I’d like to offer him congratulations on the award and also commend the other nominees for the title, Vanessa Hartley of Aviva Health and Pat Mannion of JCDecaux for Dublin Bikes for the outstanding quality and scope of their work.”
Commenting on the win, John Concannon said, “It’s a great honour to be chosen as Marketer of Year. ‘The Fun Starts Here’ campaign is a good reminder about how marketing can make a difference and deliver tangible results that have a positive impact on the economy and indeed tourism as a whole. I’d like to pay tribute to my colleagues at Fáilte Ireland and offer my thanks to those who voted for me. And, of course, thanks to the team who work with me to make Ireland a great destination choice.”
“The Fun Starts Here” TV ads were developed by DDFH&B-JWT, Press, brochures, outdoor, online and radio were used extensively.