The Gift Grub iPhone app has reached number one in the App Store. Released last Friday, it was designed and produced by Dublin agency Refresh. Ciaran O’Reilly, MD of the agency said, “When we started working on an the app for Gift Grub, we had high hopes that it might make at least the top five in the App Store. So it was a pleasant surprise to wake up on Monday to find out it had hit the number one spot, having only been released on the previous Friday.
“The brief was to use the familiar characters created by the Gift Grub team in a new and engaging way. So we came up with the Decider – a fun and simple app where you simply ‘ask’ your phone a question or to resolve a dispute. You then ‘shake’ the phone and let Gift Grub decide. Once you shake, a random response from one of the characters – Roy, José, Brian, Keith, Bertie or Joan – will decide whether you were right or wrong,” explains O’Reilly.
The App, called the Gift Grub Decider, uses the Accelerometer technology native to the iPhone. This means that the phone detects when it is being shook to provide an action.
Gift Grub is a popular satire sketch on Today FM’s Ian Dempsey Show.
You can download the app here http://itunes.apple.com/ie/app/gift-grub/id405947284?mt=8

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