Brands and app developers get access to Layer Player

Layar, the largest open platform in mobile augmented reality (AR), has announced that Layar Player is now out of beta. According to a press release from Layar, the ‘Player’ is now available to all agencies, brands and developers to include AR for free in their own iPhone applications (apps) and reach over a million active users on the Layar platform.
“This year is about the democratisation of augmented reality as we work to find ways to make it easier for everyone to create and publish AR content,” said Claire Boonstra, co-founder and VP of platform and community. “The Player availability is the first of many activities Layar will be announcing this year to make this democratisation happen.”
The beta period concludes with the launch of three Layar Player enabled iPhone apps – Bing sponsored Snowboard Hero, an augmented reality extension in the popular game that allows players to earn more points; Layar Trade, an application helping people view recent projects and work from local builders; and VerbeterdeBuurt, an application to improve your neighborhood, letting neighbors post their issues and ideas for the public space on the map.