Eye pods for Dundrum

CBS Outdoor is to launch Ireland’s largest digital advertising platform at Dundrum Town Centre. The media owner has created a new architecturally designed Pod structure to carry the ads. Each Pod will house high definition LCD screens, which have the capacity to run an array of digital advertising content. CBS Outdoor will launch the platform in April 2011.
Commenting on the partnership, Colin Leahy, managing director of CBS Outdoor Ireland said, “We are making a very significant investment in Dundrum Town Centre which will enable our advertising partners to connect and interact with consumers in an innovative and creative fashion right in the heart of this high profile shopping destination.”