Honda’s latest ad campaign for its Jazz model includes a free to download iPhone app that allows people watching the TV ad to ‘catch’ animated characters as they appear on screen. Pretty cool stuff.
The ad, called ‘This Unpredictable Life’ features an animated character floating through life collecting experiences and emotions. The idea behind the campaign is that the new Jazz car can “handle all that life has to throw at the modern family”.
The fact that kids will love the chance to catch cartoon characters using Dad’s iPhone will no doubt cause a tsunami of Jazz demanding ‘Pester Power’ to sweep across the UK & Ireland. Or maybe not, but either way it’s a very clever campaign.
Watch the ad here: http://scaryideas.com/content/21591/

Here’s another excellent Honda ad.

email

You may also like: