Irish firm Tethras Technologies has launched a service to help App developers publish their Apps in multiple languages. The $4.4 billion global App industry is set to surge with the introduction of tablets and the proliferation in smart phones.

According to Distimo, an App store analytics company, Apple alone had more than 350,000 downloads of paid Apps per day in December 2010. Application downloads in the Asia-Pacific region are expected to grow to 2.4 billion by 2013. China, Japan and Korea are already strong sources of growth and expansion in these regions is expected to continue. Downloads in Europe are also strong with France, Germany and Spain leading the charge.

The vast majority of Apps are developed in the US and published in English. Tethras saw an gap and developed a new, cloud-based, localisation as a service (LaaS), to allow App developers easily publish their content in multiple languages.

Brian Farrell, CEO, Tethras, said, “We discovered that the service offered by traditional localisation companies was time consuming, manual and cost prohibitive for the majority of App developers. Tethras’ service has stripped away all of the unnecessary layers of the existing process and automated the remaining steps, thereby making App localisation significantly less complicated.”

Tethras has already had success with a number of high profile Apps. Most notably, with 3D4Medical’s (www.3d4medical.com) Heart Pro (above), a highly-specialised, iPad medical App, which until recently was only available in English. Heart Pro is now a multi-lingual App, also available in Chinese, French, German, Japanese, Korean and Spanish. It is currently featured in Apple’s latest iPad TV ad campaign. (http://www.apple.com/uk/ipad/gallery/ads.html)

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