Mobile advertising continues to grow

Colm Grealy, DRG

Digital Reach Group’s (DRG) mobile ad business continues to thrive. Some 52 million ads a month are being served on its mobile ad network, Adforce.ie – a ten-fold increase on a year ago.
The announcement was made as the company exhibits at the Mobile World Congress in Barcelona for the second year running, as part of the Enterprise Ireland delegation.
According to CEO Colm Grealy, DRG’s performance reflects the demand for mobile services from a range of organisations including media companies, mobile operators, brand owners and advertising agencies.
“DRG has quickly carved a niche for itself in Ireland by meeting the needs of organisations looking to develop effective mobile strategies that generate revenue,” said Grealy. “Not only do we have the expertise to develop apps, mobile websites and mobile response campaigns but we are in the unique position to be able to commercialise these through our mobile advertising network.”
DRG can be visited at Stand 1F17 Hall 1.1 at the Mobile World Congress, Barcelona, 14-17 February, 2011.