Scottish surprises

Today (March 16th) sees the launch of a new series of TV ads on Irish television extolling the virtues of Scotland as a holiday destination. In 2009 Irish tourists spent an estimated £66 million while visiting Scotland.
The ads are directed by David Eustace, a Glasgow-born portrait photographer who has worked for British Vogue and Condé Nast. The campaign is called ‘Surprise yourself’. Pembroke Communications is handling the PR account in Ireland. The ads will be shown in 40 second primetime spots across RTÉ and TV3 as well as digital channels ITV, Sky1, MTV, E!, Living, Sky Atlantic, Comedy Central, Discovery, Sky Sports, Sky News, Channel 4, E4, More 4 and ITV2.

Surprising Scotland – Ireland facts
- Although the patron Saint of Ireland, St. Patrick is actually Scottish. He was a born in Kilpatrick, near Dumbarton, in Scotland in 387.
- On a clear day, Scotland is visible from Ireland’s most Northern Point, Malin Head in Co. Donegal
- According to folklore, the Giants Causeway in Co. Antrim was constructed by giant Finn McCool so he could walk to Scotland to duel with his Scottish counterpart Benandonner.
- The Book of Kells was created at a monastery in Iona, one of the Scottish Hebrides islands
- Fingal’s Cave is a sea cave on the uninhabited island of Staffa, in the Inner Hebrides of Scotland, is formed from the same ancient lava flow as the Giant’s Causeway. One way to explore Fingal’s Cave is by sea kayack with Clearwater Paddling: http://www.clearwaterpaddling.com/hebrides.asp
- Robert the Bruce, the medieval King of Scotland was the brother of Edward of Bruce, the High King of Ireland
- There is an area of Dundee known which is affectionately known as ‘little Tipperary’ due to the high number of Irish people who settled there in the 19th century.

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