St. Paddy’s g’Day

Tourism Ireland in Sydney has launched a St Patrick’s campaign on Facebook and Twitter, called ‘How Green Will You Go?’ along with a new app to help people ‘turn themselves green’.
Last year, Tourism Ireland turned the Sydney Opera House green for the day.
“We are taking every opportunity to exploit the unique opportunity that is St Patrick’s Day. We have been working really hard to maximise the use of social media, and in particular Facebook and Twitter, to promote the island of Ireland,” said Caroline Brunel, Tourism Ireland’s Manager Australia.
Fans can share their ‘green’ efforts by posting photos, videos and comments on Tourism Ireland’s Facebook and Twitter pages. Followers on Twitter are being asked to use the hash tag #howgreen. Already, one of Tourism Ireland’s Facebook fans has turned her iPad into an ‘iPaddy’.
Tourism Ireland has almost 7,500 Facebook fans in Australia and more than 1,000 followers on Twitter.