Together forever, old media and new

Old and new can exist happily together - or can they?

Together Forever? Online and Traditional Media’ is the theme for IAB Europe’s Interact 2011 conference in Barcelona on 8th and 9th of June. Speakers will discuss and debate the success of combining traditional and online media.
Russ Listone, CEO Euro RSCG London, will share details of Dulux’s award winning ‘Let’s colour’ campaign. Listone will talk about pushing advertising forward and helping brands, large and small, to create viral ideas worth sharing.
Mark Read, Director of Strategy/CEO of WPP Digital, will give his view on how cross-media campaign planning will evolve and how the industry will need to adapt to the big challenges facing it today such as privacy. “Put simply,” he says, “if we can’t self-regulate, the industry will be massively regulated for us and no one wants that.”
Steven Van Belleghem, Managing Partner of InSites Consulting, will team up with Denise Price, Consumer Planning Manager of Diageo Northern Europe, to reveal how, through understanding its brand fans, Diageo was able to better engage with all of its customers and better brief its media agency.
The conference will combine keynote presentations from WPP, Heineken, Orange Advertising Network and PRISA, panel debates and case studies including from Google, JWT and Microsoft Advertising.
IAB Europe and Research Partner Screen Digest will also reveal the findings from the AdEx research, the definitive guide to online advertising spend across Europe.
The conference will also incorporate two awards presentations. The inaugural Research Awards will be an opportunity for the digital marketing world to applaud the contribution made by the leading research projects, while the MIXX Awards will celebrate the best European interactive campaigns of the year.
Alain Heureux, President and CEO of IAB Europe, said, “The attendee list for Interact 2011 reads like a roll call of the leaders of the worlds of leading advertisers, agencies and experts. Who better to represent the families of online and traditional media and to debate their future together?”