Muzu signs deal with Metacafe to increase global reach

Video site Muzu.tv and video entertainment site Metacafe have signed a content deal to extend the geographic reach of music videos from the four major record labels and from thousands of independent labels.
Muzu.tv’s content (85,000+ music videos) will be made available to Metacafe’s users. Currently Metacafe enjoys 10 million unique monthly users in Europe.
This is the first time Muzu’s entire content library is being fully integrated with another video site. It also provides music video for over 100 sites in the UK, including NME, Express Group, AOL, 4music, HMV, and Mama Group.
“Muzu’s content will now reach 15 million consumers in Europe and 50 million globally,” says Ciaran Bollard, CEO and co-founder. “All advertising income generated is shared 50:50. We operate a premium ad supported model ensuring that all content owners – artists and labels – get the maximum benefit from advertising monies earned on Muzu.tv and through our partner sites like Metacafe. Only 22% of people who use subscription streaming services say they would pay for the privilege, according to new research from Nielsen. The ad supported model is evidently here to stay.”
“We chose Muzu.tv because they’re the only company that has content from all four major record companies,” said Timothy Rottach, head of international sales and partnerships at Metacafe.