
Heineken, using QR codes in the national press, is offering video previews of the Heineken Cup quarter finals for this weekend’s matches. Fans can scan the codes that will appear across print media to download a video preview of the weekend’s rugby action with punditry from Malcolm O’Kelly and Bernard Jackman. With two Irish teams, Leinster and Ulster, in action, Heineken has also created a Live Match Tracker that allows fans share their experience, predictions and thoughts with their friends on Facebook – as the match happens. Heineken’s Live Match Tracker will also stream live commentary and deliver the match stats in real time.
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