Thinking about drinking

The fourth annual DARE2BDRINKAWARE.ie awards ceremony was held in Dublin last night. This year’s competition highlighted how students can use digital technologies and social media to comment on young people’s attitudes to drinking.
An online, interactive comic – where readers can make drinking choices on behalf of the ‘hero’ – and a ‘Big Brother’ style pseudo-documentary about a girls’ night out were amongst the winning entries.
“The introduction of a multimedia category has really added another layer to the competition,” said Fionnuala Sheehan, chief executive of drinkaware.ie. “One of the shortlisted entries, for example, was designed to highlight how drinking impacts on your senses by using a memory card game. Another was a website that allows users to share their experiences with alcohol, and play a game about not succumbing to peer pressure to drink to excess.”
In total, six prizes were awarded:

- Best Film: ‘Babes in Bits’ produced by ‘Bibs Productions’ from IT Tallaght.
- Best Film – Runner-Up: ‘The Conversation’, produced by ‘Delay No More Productions’, also from IT Tallaght.
- Best Multimedia Project: ‘drinkaware comic’ produced by T.J Fogarty and Roy Duggan from Limerick Institute of Technology.
- Best Multimedia Project – Runner-Up: ‘Do You Know?’ produced by Catharina Demmel and Sophie Douala from Dublin Institute of Technology.
- Public Vote – Best Film: ‘Babes in Bits’ produced by ‘Bibs Productions’ from IT Tallaght.
- Public Vote – Best Multimedia Project: ‘drinkaware comic’ produced by T.J Fogarty and Roy Duggan from Limerick Institute of Technology.

Each category-winner won €1,000 in prize money, with the runners up in ‘Best Film’ and ‘Best Multimedia Project’ winning €500.
The winning films and multimedia projects are available to view on www.DARE2BDRINKAWARE.ie.