Vodafone Mobile Clicks 2011 announces €225,000 prize fund

Vodafone has launched Vodafone Mobile Clicks 2011, an international contest to identify new mobile web start-ups.
This competitoon is open to seven markets – any start-up in Ireland, Germany, the Netherlands, Portugal, Spain, Turkey or the United Kingdom that has a mobile site, service or application can compete for the €225,000 prize fund by submitting entries to www.vodafonemobileclicks.com.
Judging will take place over three rounds. Firstly, each competing market will draw up a shortlist of their five best submissions, then a local winner will be selected. Lastly, all seven local winners will be invited to represent their country in a live final at the PICNIC festival in the Netherlands on 15th – 16th September 2011, where the overall winner will be chosen.
Judges include Pat Phelan Director of Product & Innovation at Cubic Telecom, Professor Desmond Fitzgerald, V.P. for Research at UCD, Rudy de Waele, founder of Mobile 2.0 Europe and dotopen.