Lynx launches €300k Premature Perspiration campaign

by Mark on Jun 9, 2011 • 10:48 am

That awful moment when the Magnums appear

The launch of Lynx Dry:Full Control, will be supported by a €300k heavyweight TV, cinema, digital and publicity campaign.
Lynx created ‘Introduction’; ‘Bowling’ and ‘Distance’, a series of videos to demonstrate ‘premature perspiration’ in a humourous way.
The new videos will be screened as part of a national TV, cinema and digital campaign.