New research by Edelman shows there are now over two million active Facebook users in Ireland. There are 1,052,840 women compared with 921,840 men while over 39,000 active Facebook users don’t reveal their gender. Over half of Ireland’s Facebook users are between the ages of 18-34. Interestingly over 69,000 users are over 55. The top Irish brands on Facebook include Guinness, Tayto, Penneys, Ryanair and Tourism Ireland. Bailey’s is the most liked brand with over 1,117,000 likes. In October 2007 there were just over 130,000 Irish Facebook users. Unfortunately there are a few in Digital Times who remember Facebook as a niche network. Look at it now though.
Globally, throughout the month of June, Facebook received more than 1 trillion page views and was visited by more than 870 million unique users – an average of 1,149 page views per user.

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