A digital wine experience

WinesMadeEasy.ie is the latest online business launched by Eamonn Grant, the founder of the successful FlowersMadeEasy.ie.
WinesMadeEasy claims to be Ireland’s most interactive and socially active online wine store. Customers can read reviews, watch videos and see who liked a wine on Facebook or +1d it on Google.
“We want people to get involved in our site, we want our customers to be the experts,” says Eamonn Grant, founder. “We hope to open up a place for people to share experiences and give opinions about wine allowing other users to get more ‘real life’ opinions about what a wine tastes like without having any ‘academic expertise’. The concept is based on social inclusion. Everyone can like wine and hundreds of thousands of people drink wine but lots of those people still feel isolated or intimidated when it comes to choosing what wine to buy. We hope to remove that and open up the floor to everyone who wants to drink wine,” says Grant.
There are plans for wine tasting events with a comical twist, social wine nights, a wine club and monthly competitions to allow their customers to get involved face-to-face.
The product range on the site includes more than 800 red, white and rosé wines as well as sparkling wines and Champagnes.

You may also like: