Facebook’s top ecommerce platform, Payvment, has launched its latest version that “includes an array of new features designed to meet the needs of larger retailers, brands and agencies.”
Payvment is integrating new features into two enhanced paid versions that will be available in late September: Payvment Premium and Payvment Platinum.
Payvment’s free Facebook store will continue to be offered alongside these new versions, making it easy for anyone to get started with social commerce.
“We now have over 60,000 active storefronts using the free version of our social commerce platform,” said Christian Taylor, founder and CEO of Payvment. “Having established the strong demand for our approach to Facebook ecommerce, we’re now expanding our capabilities to meet the needs of any sized company or agency.”
This move by Facebook is the next logical step in its bid to become the largest marketplace on the web, and attract the world’s biggest retailers and brands to open stores on its network.

New ecommerce features include:

1. Advanced analytics. Moving beyond simple sales and traffic data to provide key insights into social interactions – such as Likes, comments and Tweets – on a product-by-product basis, enabling sellers to evaluate the impact of promotions and understand which products are trending or driving viral reach.

2. Automated and product-specific social promotions. Sellers can now schedule posts to their Wall and Twitter feeds to promote key products and deals. For the first time, sellers will also be able to run promotions on individual products using product-specific coupon codes, with the ability to pre-configure these promotions ahead of time for automated posting.

3. Centralised management of all customer conversations. To provide sellers with a unified view of all their customer interactions. Sellers can now review and respond to all shopper inquiries, ratings of their store and comments on their products directly from the Payvment Dashboard, streamlining the customer engagement process and ensuring sellers stay in the center of the conversation.

4. Multiple storefronts and administrators. Sellers can now manage up to 5 storefronts from a single dashboard, with global controls and analytics by store or across all stores and a unified view of product performance across multiple stores.

More: http://www.payvment.com/products

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