Mark Mulllins, Sky Media, Suzanne McElligott IAB Ireland, Richard Kelly Sky Media and TIm Hussain, Sky Media

IAB Ireland has published a mobile advertising handbook to help its members plan a mobile strategy. It is expected that there will be a 50% growth in smartphone ownership in the next 12 months in the Irish market. Smartphones could overtake desktop ownership within 12 months.
Advertisers have told us that they want to equip themselves with the skills to include mobile in their marketing mix. We [have provided] them now with the tools to embrace the mobile opportunity to drive brand growth,” says Suzanne McElligott, CEO, IAB Ireland.
The Guide to Mobile Advertising Handbook is sponsored by Sky Media and available for download here.

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