Thinking a way out of traffic

Here’s an interesting campaign and initiative from sat nav company TomTom – the launch of the world’s first ‘Traffic Foundation’. Six months ago TomTom launched its manifesto to ‘reduce congestion for all’.
The not-for-profit TomTom International Traffic Foundation “will nurture talent in the field of traffic management, funding PhD and post-doctorate research, publishing research papers and hosting a number of traffic-related events”.
“The impacts of congestion on businesses are manifold, from increasing journey times, mileage and fuel costs to reducing productivity,” said Giles Margerison, director, UK and Ireland, TomTom Business Solutions.

Two PhDs
The TomTom International Traffic Foundation will fund two PhDs and two post-Doctorate research projects annually into Traffic Management and Knowledge Technology. Successful candidates will be selected on a case-by-case basis. The research topics for 2012 will be:
o Engineering models for Traffic Management
o Vehicle-to-vehicle or vehicle-to-server communication
o Physics of transport and traffic

Web: www.tomtom.com/trafficmanifesto

You may also like: