You lookin' at me? Jay-Z will launch YouTube channel

YouTube is to launch 100 new channels in its bid to become a major hub for popular, professional content. It has signed deals with celebrities such as Ashton Kutcher and Madonna to produce video channels for the site.
“We’re announcing that even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners,” wrote YouTube on its blog.
YouTube wants people to start seeing its site as a global entertainment hub, not just a site full of random, often pointless, badly shot, user-generated video clips.
“Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers,” says the company.
It is thought Google is investing $100m in this latest drive and will be adding 25 hours of new programming a day. Vice, Red Bull, The Onion and Reuters are among the first partners to sign up for a YouTube channel and rapper Jay-Z is also expected to create a channel. For businessmen like Jay-Z, the channel will also serve as a platform to heavily advertise [and sell] clothing, perfumes and other merchandise.
YouTube channel partners will be given an advance to set up their channel. Once the video channel is up and running, YouTube recoups the advance and thereafter, any advertising money made by the channel is split between the channel ‘owner’ and YouTube, with the owner receiving “the larger share of revenues”.

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