Irish start up Tethras, which allows app developers to easily adapt their software into over 40 languages, has grown to 16 staff members within the last six months.
The company, founded in 2010 by Brian Farrell and Brendan Clavin, provides the world’s first localisation-as-a-service platform for mobile application developers.
Among the recent hires are Matthew Gonzales and Steven Troughton-Smith. Gonzales is now vice-president for business development, coming from a similar role in Silicon Valley. Steven Troughton-Smith (@stroughtonsmith) the company’s new mobile architect, is an internationally renowned Irish app developer with numerous published apps (and 20,000 Twitter followers).

Strong demand for translation services
New research suggests multilingual website translation, app translation and Search Engine Marketing (SEM) are in strong demand by Irish organisations operating overseas.
The research, conducted by translation firm Cipherion, asked companies in tourism, hospitality, life sciences, exporting, technology and multinational sectors about their translation needs.
58 per cent of companies will require website translation services in the next year and 35 per cent will be rolling out international Search Engine Marketing and Search Engine Optimisation (SEO) campaigns.
The research also indicates that French, German, Spanish and Italian will remain the focus for exporters and multinationals, with over 70 per cent of respondents indicating a future requirement for these languages.
According to the UK’s Centre for Retail Research over 85 per cent of European online retailing spend of €202.9 billion will be made by non-English speaking consumers in 2011.
“Despite the current economic turbulence, online spend in these markets is growing by double digits, with French and German consumers already spending approximately €80 billion online, so there is plenty of room for new market entrants.” He added: “In the Press there is some hype about the BRIC (Brazil, Russia, India, China) countries. However in reality the four largest European markets (France, German, Spain and Italy) still represent the greatest opportunity for most Irish exporters,” says Mark Rodgers founder and CEO of Cipherion.

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